The Sonic the Hedgehog video game series sold 860 thousand units in SEGA's second quarter, reaching a cumulative total of 1.53 million units so far into fiscal year 2025.

  • That number is an decrease of 1.1 million compared to the same period last fiscal year, which landed at 2.71 million.

Driving the news: SEGA's Entertainment Contents division, including the Sonic franchise, outperformed other segments, with sales jumping 16.4% year-over-year to ¥141.8 billion JPY.

  • SEGA credited the gains to strong legacy titles like Persona 5 Royal, successful DLC sales, and the favourable impact of exchange rates.

Sonic's momentum: SEGA highlighted the October launch of Sonic x Shadow Generations, which quickly surpassed one million units and earned high reviews.

  • Aiming to extend Sonic's reach, SEGA plans to launch Sonic Rumble this winter, marking its first collaboration with mobile-focused Rovio.
  • Financial numbers for Generations is expected to be reported next quarter.

The big picture: SEGA is betting big on Sonic, coordinating a global expansion strategy across games, mobile, and merchandise to maximize the brand's impact.

  • The company forecasts total net sales of ¥445 billion ($2.95 billion) for the fiscal year, with several high-profile releases lined up for early 2025.

Zoom out: The parent company's overall Q2 results show a slight dip, with company-wide net sales down 4.5% to ¥211.6 billion, and operating income slipping 18.1% to ¥32.8 billion amid competitive challenges.