Japanese meal delivery giant Demae-can has launched a new marketing campaign in collaboration with Sonic the Hedgehog, celebrating the release of Sonic x Shadow Generations.

Why it matters: The campaign leverages Sonic's global popularity to appeal to Japanese fans with exclusive offers and themed meal recommendations.

How it works: In addition to new artwork by Yui Karasuno, featuring Sonic in a Demae-can uniform, the campaign includes several perks and offers.

  • New users receive up to ¥1,500 JPY in credits for first orders. A ¥500 JPY coupon is available on orders of ¥1,500 JPY or more, with two additional ¥500 JPY coupons unlocked for subsequent orders.
  • Customers placing two or more orders of ¥1,500+ JPY are entered into a prize drawing, with giveaways like Sonic x Shadow Generations for PS5 or Nintendo Switch, plus limited-edition artwork.
  • Special Sonic and Shadow-themed meal picks are available from partners like Pizza Hut.

What’s next: Fans can join in on the extended campaign through Demae-can's app until 11 November 2024, with plenty of chances to win prizes and enjoy curated meals.

(h/t Sonic City)